Filter by...

Making 7,000 Years of History Accessible


A small town situated in the Northeast corner of Bergen County, New Jersey, Upper Saddle River (USR) has a rich history, dating back as far as 7,000 years ago. USR was primarily an agricultural community until after World War II, known for its apples and strawberries. Today, USR’s approximately 8,000 residents enjoy a mix of cultural heritage, including several historical landmarks, and small-town fixtures, including a library, police station, fire station, ambulance corps, municipal hall, and three primary schools.

Working directly with Mayor Joanne L. Minichetti, Upper Saddle River Borough officials and the web developer, TheTechUpload provided strategic guidance and oversight through the process to redesign the Borough’s primary web platform using a clean, responsive, modern and functional layout, while paying special attention to the culturally-rich history of the unique town.

 
Website Announcement

Photos: Borough of Upper Saddle River

Upper Saddle River
Hopper-Goetschius House

Finding a Digital Voice


Koeppel Associates is a boutique Human Resources consulting firm serving global clients in diverse industries. Jeffrey Koeppel, President, has a 30-year track record of success including corporate senior HR leadership roles in medical technology, energy and financial services. He also served as an Organization Effectiveness leader in the Strategy practice of a major consulting firm.

Working directly with Jeff Koeppel, President, TheTechUpload provided strategic guidance and oversight through the process to develop and launch the organization’s new web platform using a clean, responsive, modern and functional layout, that communicated the President’s deeply strategic experience.

Website

 

Photos: Koeppel Associates

Koeppel Associates
Koeppel Associates

Using Social Media To Build A Brand


The premier student storage solution for Binghamton University students, BU Boxes is the first-of-its-kind full-service storage solution for Binghamton Students. We worked with the BU Boxes founders from the start to create website content and kick-off a digital marketing campaign involving a unique social media strategy.

Website

 

 

Photos: Facebook / BU Boxes

BU Boxes

Modernizing An E-Commerce Brand


Raceline Direct is a nationally-rated company specializing in officially licensed NASCAR apparel and souvenir merchandise for over 17 years.

We helped them optimize and maintain their digital marketing efforts through strategic, targeted SEM campaigns to coincide with the brand's website refresh.

Website

 

 

Photos: Raceline Direct

Raceline Direct
Raceline Direct